Gustav Puth has a unique blend of 34 years of practical and academic experience in the various fields and disciplines of communication management, organisational and business strategy, research, and leadership development.
In addition to having been in executive positions in research management, advertising and marketing, and tertiary education, Gustav Puth is the founder and former Professor and Head of the Department of Marketing and Communication Management at the University of Pretoria, where he also served as Extraordinary Professor during the past 10 years. During this time before rejoining UP as Professor and Head of the Department of Marketing and Communication Management on 1 November 2008, Gustav Puth provided strategic counselling, strategic research, and strategic leadership development services to a select portfolio of local and international clients.
He has taught as visiting professor and research fellow at some of the foremost universities in South Africa, the USA, Canada, Australia, Europe, and Singapore.
Gustav is the author, co-author and chapter author of numerous articles, eight books, and television texts. His two latest books, The Communicating Leader and Corporate Communication Strategy, the latter co-authored with Benita Steyn, are widely used locally and internationally by communication practitioners, academics, and students. Until recently, Gustav wrote a regular strategy column for CEO Magazine, has written for Finance Week, and regularly participated in The Leadership Platform on Classic FM and Summit TV. He has also designed modules on Leadership and Change Management for the Presidential Leadership Programme for senior Public Service officials under custodianship of former Pres. Mbeki.
