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Content and Modules

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Tuesday, 10 November 2009

1. Context: the ultimate countdown in business

2. Answering the who, what, why and where of corporate communication

3. The interestedness of corporate communication in the organisation

Tuesday, 10 November 2009

1.      What drives my organisation?

  • Exploring strategy, strategic intent and the role of values

  • The alignment of strategy, strategic intent, values through strategic communication

Tuesday, 10 November 2009

1.       From strategic communication to integration

  • What this means for us?
  • Highlighting the implication
  • Providing guidelines on ‘HOW’
  • Determining who is responsible and who makes the decitions. 

Tuesday, 10 November 2009    

1. Adding value through corporate communication

  • Understanding departmental requirements
  • Understanding the role of strategy and corporate communication

2. Its a way of doing things...

Wednesday, 11 November 2009

  • Developing corporate communication strategy - starting from scratch

Tuesday, 17 September 2009 14:00 onwards

  • Evaluation / presentation and cocktail function