The Monash Business Communication Forums provide a thought leadership platform for critical discussion and engagement on the application and importance of corporate communication in business. The Forums include balanced participation by senior communication experts and business executives, industry leaders and decision makers on matters of business relevance and strategic role of communication. The panel and key note format allows Forum attendees gain insight from two or three respected and high profile speakers; sharing their leadership, own learning and experience followed by networking with peers. Audience participation is encouraged by the use of a voting system to poll the audience opinion and sharing these industry views in post-Forum reviews and publicity as well as giving access to it via the Online Community for research purposes. The ideal attendee profile for the Forums include senior corporate communication and business executives, industry bodies, senior communicators in government departments, CEOs, board members, executives in leadership positions, civil society and CSR decision makers as well as senior communication and strategy leaders in consulting, agency and in-house roles.
Topics: Monash Business Communication Forum 3 (20 October 2009)
- The role and relevance of effective public relations in business communication
- The value of an effective marketing communication mix and the role public relations play
- The media's perspective on the standard and value of business communication
Topics: Monash Business Communication Forum 2 (20 August 2009)
- Integrating digital channels into your communication mix for effective business communication - Speaker: Kate Elphick
- Measuring the effect and success of your digital communication on your business reputation - Speaker: Maureen Russel
- Quality conversation and Q&A facilitated by Willem S Eksteen of Stone
Topics: Monash Business Communication Forum 1 (2 June 2009)
- The business value of integrated communication across various platforms – Speaker: Mandisa Ntloko
- Real strategic business value of effective communication – Speaker: Dr Barbara Jensen
- Paradigm shift to facilitate the modern and immediate nature of media – Speaker: Pieter Bruwer
- Quality conversation and Q&A facilitated by Willem S Eksteen of Stone
