Forums
The Monash Business Communication Initiative welcomes Sandton Convention Centre and Finweek as our hosting partners of the Monash Business Communication Forums.
Their support and generosity are much appreciated and we are happy to endorse them to the business community of South Africa.
 | Make a note of the next Monash Business Communication Forum Enjoy thought-provoking discussion on relevant business communication topics followed by excellent networking with your peers! 18 August 2010, 16:00, Sandton Convention Centre, Johannesburg The Monash Business Communication Forum is part of the Monash Business Communication Initiative and provides a thought leadership platform for critical discussion and engagement on the importance of good strategic communication as a critical business tool. |
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 | Sandton Convention Centre is Southern Africa’s international leading and most prestigious, multi-purposes exhibition and convention centre. Situated in northern Johannesburg, in the heart of Sandton's business, hotel and entertainment district, Sandton Convention Centre offers easy access to over 5 000 hotel rooms, is adjacent to the country's top shopping and entertainment complexes and provides nearly 11 000 secure parking bays. There are over 22 000 m² of convention, exhibition and special event space. The Pavilion can seat 4 500 patrons. The Ballroom can seat 2 000 banquet guests and the 13 other meeting rooms can accommodate up to 350 delegates. The two exhibition levels have a combined floor space of 11 000 m². This twelve-storey structure is designed and built to provide convention, exhibition and special event space over five main levels. |
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 | Finweek, with its brisk, creative and authoritative analysis of business and investment issues, is an essential business tool in the daily battle for competitive advantage. Today's business decision-makers have to cope with increased pressure on their time and are expected, more than ever before, to succeed in the face of stiffer competition. Finweek provides relevant information in quick bytes, along with award-winning investment advice. |
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Monash research has shown there is a need to understand the stakeholder universe where the strategic understanding and quality of communication practice in SA is lacking. Corporate leadership does not understand the business value of communication and often sees it as only warm and fluffy PR or media relations. Practitioners need an understanding of the strategic business contribution of communication as well as the integrated value chain required among practitioners and corporate decision makers alike. Communication practitioners need to be empowered to move from a service mentality to a business crucial mindset in their understanding of their role. Reliable practical guidance in the discipline of communication is required to raise the standard in order to move from a functional to a strategic mindset which is essential in corporate and public South Africa. Therefore the perception of communication from a “nice to have” to a “need to have” must be moved. |
Overview of the Forums
The ideal attendee profile for the Forums include senior corporate communication and business executives, industry bodies, senior communicators in Government departments, CEOs, board members, executives in leadership positions, civil society and CSR decision makers as well as senior communication and strategy leaders in consulting, agency and in-house roles. Target audiences: |
