Ilse Niemann-Struweg holds a Ph.D. in Communication Management from the University of Pretoria and her doctoral work developed a conceptual strategic integrated communication implementation model for the South African business landscape. Her areas of specialization are strategic integrated communication, integrated marketing communication, public relations and corporate communication. Furthermore Dr Niemann-Struweg post-doctoral work focuses on professionalism in corporate communication, the benchmarking of corporate communication as well as advanced qualitative and quantitative research methodologies.
Qualifications
BA Communication (RAU)
BA(Hons) Corporate Communication Management (Cum Laude) (RAU)
MA Corporate Communication Management (Cum Laude) (RAU)
PhD Communication Management (UP)
Achievements
Editorial board: Southern African Business Review
Most outstanding woman academic of the year (2007): Monash South Africa
Peer-reviewed Publications
- Niemann-Struweg, I. & Meintjes, C. 2008. The professionalism debate in South African public relations. Public Relations Review. Fall.
- Niemann-Struweg, I. & Grobler, A.F. 2007. Barriers to integrated communication (IC) implementation: Critiques on existing models and recommendations for a new South African model. Southern African Business Review, Volume 11(3):56 - 73
- Niemann-Struweg, I., Meintjes, C. & Grobler, A.F. 2007. Do South African public relations agencies deliver excellent PR services? A quantitative survey. Communitas, Volume 12:153 - 174
- Barnard, Z., Rensleigh, C. & Niemann, I. 2005. Investigating ICTs for Relationship Marketing targeting Alumni of the University of Johannesburg. The International Journal of Technology, Knowledge and Society, Volume 1.
- Niemann, I., Crystal, A. & Grobler, A.F. 2003. IMC and the role of public relations therein: A case study of University X. Communicare, 22(1).
- Niemann, I. & Grobler, A.F. 2001. The M-Net Face of Africa competition: A study on the evaluation of a public relations success story on the African continent. Communicare, 20(1):1 – 27.
- Crystal, A. & Niemann, I. 2002. Key Concepts in IMC. (In Public relations: A South African perspective. R. Rensburg & M. Cant eds.)
- Niemann-Struweg, I. 2009. Integrated communication in communication practice and theory – its evolution and beyond (In Public relations: African Perspectives. R. Rensburg & M. Cant eds.)
- Niemann-Struweg, I. & Meintjes, C. 2009. The professionalisation of public relations in Africa (In Public relations: African Perspectives. R. Rensburg & M. Cant eds.
Research reports
De Wet, G, Meintjes, C & Niemann-Struweg, I. Case Study – South Africa Corporate Communication Benchmark Study.
International conference papers delivered
- G. De Wet, C. Meintjes, I Niemann-Struweg. Corporate Communication International South Africa Benchmark Study Research Report 2008.International Conference Presentations
- Corporate communication practices and trends: South africa benchmark study 2007/8. International CCI Conference held at Wroxton College, Wroxton, England
- Transparency paper Corporate Governance and Corporate Communication. A view from top South African companies. The conference on corporate communication 2008: 6-9 June Wroxton College, Wroxton, UK.
- Experiential learning in a merged higher education institution in South Africa – A comparison of learner perceptions. The Fourteenth International Conference on Learning. University of the Witwatersrand. 26-29 June 2007.
- Public relations professionalism in South Africa: A comparative, perception study at industry, consultancy and institutional level. Delivered paper at the Conference on Corporate Communication 2007: June 1-7 Wroxton College, Wroxton, UK.
- How Integrated is integrated communication in South Africa? An Empirical Study among the top 10 Marketing and Communication Agencies. Delivered paper at the Conference on Corporate Communication 2006: June 1-7 Wroxton College, Wroxton, UK.
- The use of content analysis in the evaluation of corporate communication strategy: A South African case study. Delivered paper at the Conference on Corporate Communication 2006: June 1-7 Wroxton College, Wroxton, UK.
- Strategic Integrated Communication: Towards a South African conceptual model. 11th International Conference on Corporate and Marketing Communication. April 2006, Ljubljana, Slovenia.
Integrated Communication Implementation: Flaws of new models and thoughts towards a new model. 6th Annual Hawaii International conference on Business. University of Louisville. 20 April – 23 April 2006. - Explorations of public relations agencies’ worldviews in the South African marketplace. Delivered paper at the Conference on Corporate Communication 2006: June 1-7 Wroxton College, Wroxton, UK.
Integrated Communication: The state of the marketing communication industry in South Africa. Delivered paper at 9th International Conference for Marketing and Corporate Communication. University of Warwick, UK. 4-5 April 2004.
- SACOMM 2008: Conference held at Johannesburg titled: CORPORATE COMMUNICATION PRACTICES AND TRENDS: South Africa Benchmark Study 2007/8 Poster presentation.
- SACOMM 2007: Professional corporate communication woman's perception of female roles in the corporate communication evironment: An explorative liberal feminism perspective. University of Free State, Bloemfontein, September 2007
- SACOMM paper: 2006. Learner perceptions of experiential learning in professional development: An explorative study. October. (Spier Wine Estate, Stellenbosch).
Strategic integrated communication implementation: A South African viewpoint – SAIMS 2005 (26 September, Bloemfontein) - Integrated communication: A South Africa implementation model – SACOMM 2005 (19 September, Pretoria)
A three-dimensional approach to integrated communication. Delivered paper at 13th Annual Employee and Corporate Communications Conference. 17 February 2004. Sandton Crown Plaza). - SACOMM Conference paper Deliver paper at SACOMM 2002; 4 – 5 October, 2002 University of Potchefstroom IMC and the role of public relations therein: A case study of a University
- IMC Conference paper: Deliver paper at National communication conference 2002:31 October – 1 November 2002, University of Free State - IMC: The role of public relations
- SACOMM Conference paper “Communication during chaos and change” 3– 5 May, 2000:University of Pretoria: An evaluation of the Public Relations programme of M-Net, Face of Africa
Other Professional Activities
PRISA (Status: Chartered Public Relations Practitioner)
Southern African Communication Association: (Executive board as Chair of Corporate Communication)
External examiner: University of Johannesburg, University of Pretoria, University of South Africa, University of Free State
Referee to various journals such as International Marketing Review, Communicare, Communicatio, Southern African Business Review etc.
Clients: Agri SA, Anglo Platinum, University of Johannesburg Client Services, Department of Communication Quality Assurance process, Internal and External Quality Review, Department of Financial and Investment management
